Overseas Marketers (Aust) Pty Ltd
Graphic Designing in Yarra

True the Wellington Airport’s brand essence of freedom,’ Cato worked with diverse artists to capture how they would creatively express Wellington. Cato Brand Partners was approached to aid share this occult with the world by re positioning the identity and invigorating the packaging. CubaDupa is Wellington’s new, vibrant street festival revering the epic original spirit of Cuba Street and the Wellington community. This reflects Cato’s global position as brand partner and brand champion for our different range of clients, as well as our ability to match strategic thinking with design excellence. A new integrated logotype combined with a sharply drawn, predatory hawk and a new receive on a customary shield, forms the club's new brand. The festiveness of the Spanish town Alicante was brought to life in the brand for this shopping center which lies at the heart of the city. With the separation of the Dulux Group from Erica, an umbrella brand was required to represent the consumer product divisions, dynamically extending the most eminent retail brand's identity. This fashion brand was inspired by themes of alchemy, magic and transformation, expressing the movement of the garments and reflecting irritable cultural references that inspire their design and creation. It illustrates the healthy being cycle while communicating transparency, openness and tomorrow growth. A world class Broader Visual Language that brings to life all the immense things that the city stands for. It demonstrates and brings meaning and life to the positioning of Mighty Vibrant Communities’. The brand for this multicultural television station was developed by literally opening up the globe. The identity for Fresh Zealand’s second largest electricity and gas network represents a glowing sun signifying energy while the diverse O’s represent distribution capabilities. The dynamic Z derived from the infinity symbol, represents successive journeys. The identity for this university is a strong, recognizable and supple commercial brand in an increasingly competitive market. The local colors, a graphic swoosh, character illustrations and a hand drawn wild font embody the brand essence of freedom. Our experience across every sector has enabled us to prosper brands in over 100 countries. Occupied in over 100 countries for over 40 years, we are a global branding company that deliver to our clients an explicit presence in the marketplace. Born of design ambitious by ideas, we create communications that allow us to transcend cultural and language boundaries and make business strategy visible, compelling, suitable and measurable. Through insight, potent creative and experienced leadership we tell our global clients’ stories. In the absence of photography and live feeds, the solution embraced the idea of a visual weather window using graphics and color. The chase artwork fueled the idea of a self promotion direct marketing segment to invite clients to the launch of Cato Brand Partners. What makes Wellington Airport so unique is how it celebrates the capital’s personality and attitude, leaving a permanent impression on travelers through the airport. These brand elements enabled us to approach the Wellington Airport Fire Truck livery from a solely fresh point of view.