Utility Creative
Graphic Designing in Yarra

We are a multidisciplinary design and production agency offering a complete service - from creative strategy to full delivery. Our objective is to be a creative extension of your business. Our goal is to understand your business and its challenges. We build intimate relationships with clients and take the time to gain insight into their objectives. When lines of communication are tight, sharp ideas are created. Our agency is not a large operation, and we like it that way. It means nothing is lost in translation. By connecting with consumers emotions, we believe positive changes are generated. If you'd like to have a chat with us about how we can help your business, give us a call.

These programs aid to reduce strain on essential services through leading ingenious and technology solutions that empower people, drive efficiencies, encourage better health outcomes and have a positive impact on society. With over 19 years experience designing for public health, Utility Clever has the understanding and procedural integrity to prosper campaigns that will truly resonate with your target audience. Weapons related violence in at risk demographics involving young males was on the rise. The idea was to interview respected figures from each at risk area who had been affected by weapon related violence either as perpetrators or victims. Each figure shared their story around the dangers and consequences associated with weapons violence. End deliverable included a series of posters each unique to their local neighborhood and a take away card with more information on the dangers and penalties associated with the issue. After an initial three month media rotation the campaign was evaluated as a success and funded for a second round of media placement. As a result of this dilemma it is recommended that people receive an active role in their decision on testing, and if they flourish cancer, how they choose to be treated. PCFA is dedicated to reducing the impact of prostate cancer on Australian men, their partners, families and the wider community. Initial workshops conducted with members of the target audience revealed that an approach that humanists the issue through facts would resonate strongest with them. The message highlighted the fact that prostate cancer is complex and affects everyone differently. The poster campaign was supported with receive away cards and an HMS and phone service was setup to order the resources. There are many ways to gamble, and there are many ways to get help. Due to the multitude of promote options available to people who have or know someone who has a gambling problem it can be confusing to find good support for an individual situation. Gamblers Aid Southern through the Victorian Responsible Gambling Base help gamblers self identity when they have a problem and provide promote options for them to seek good help. The challenge was to engage a young tertiary audience through an online resource and educate them on the many assist options available to problem gamblers based on a series of scenarios. Research uncovered that the average member of the target audience has an attention span of honest nine seconds. Participants navigate their way through the app and select two of four scenarios that superior resonate with their situation and are prompted to identify good aid options based on the video content. Through research and collaboration with the client it was discovered that gamblers were unaware of the tipping point where their gambling became a problem. The defy was to devise a campaign brand to influence a skeptical and hesitant audience to receive the test and get treated if diagnosed. The visual language and stories were tested among st the audience to determine their effectiveness. The challenge was to devise a program to be rolled out in inferior schools in areas with high rates of youth violence that would engage the target audience and produce them with real insight into their decision making. The program helps young males grasp their critical life stage, and the difference between good, wrong and ugly choices within the context of consequences. As a result the program has received three rounds of funding and extra programs have been developed based on the Choices model to target adolescent females and Koori males.